Feb 222010

As a sports fan, I don’t really care that Tiger Woods stepped out on his wife, however, I think he has all the over-attention and ridicule coming to him.

Athletes like Woods put themselves in position for huge endorsements not simply by excelling in their sport but also by creating a veneer of wholesomeness around them. Buick and Accenture wouldn’t have signed up with Woods if he was as outspoken as Charles Barkley or as colorful as Dennis Rodman. To paraphrase Michael Jordan, “Republicans buy Buicks too.”

So when the fall comes, as it inevitably will for many athletes, when we learn that Woods isn’t the paragon of virtue that he consciously modeled himself to be, it follows then that he does deserve public ridicule. It didn’t necessarily have to affect his performance on the greens. After all, Jordan’s gambling didn’t affect his performance on the court, though that admittedly was less public. Woods is taking time out of the game and so be it. Maybe he really is sorry for his actions. Or maybe he needs time away so that the faux-rage can pass.

This scandal won’t torpedo his career and it likely won’t prevent him from surpassing Jack Nicklaus’ all-time Majors wins record. It will probably just delay the inevitable a little. Eventually this will all blow over (as past scandals have for the likes of Ray Ray Lewis and Kobe Bean Bryant). People will make jokes from time-to-time and those pre-disposed to disliking Woods will continue to dislike him and those predisposed to liking him will like him again. And some of us will yawn throughout.

Feel sorry for Elin and his kids. They deserve sympathy. But while the storm persists, let’s not get on our high horses about the attention paid to Woods’ affairs. He made our opinions of his image part of his business.